It's Time to Trust Your Dealer: What CMH Trust Means for You
If you have visited our showrooms, seen our new adverts or noticed the line "It's time to trust your dealer" this month, you have met CMH Trust. It is the idea that now runs through every CMH dealership, and it is the standard our teams at CMH Toyota Alberton and CMH Toyota Umhlanga hold themselves to. Here is what it is, and what it means for you.
What is CMH Trust?
CMH Trust is a group-wide commitment from Combined Motor Holdings (CMH), which represents 36 vehicle brands across 102 dealerships in South Africa. It starts from a simple belief: people do not just buy cars, they buy confidence. And trust is not something a business can simply claim about itself. It is something customers experience.
The idea is built around a purpose, a vision and a promise:
- Our purpose: to create remarkable experiences built on trust.
- Our vision: to be the most trusted automotive group in Africa.
- Our promise: one promise, one standard, every time.
The four values behind it
Four values guide how our teams work every day, from the showroom floor to the workshop:
- Human. We treat people like people.
- Honest. We say what we mean and do what we say.
- Helpful. We go the extra mile without being asked.
- Accountable. We own the outcome, every time.
What CMH Trust means for you
Trust shows up at every step of owning a car, so that is where we are applying it.
- When you are looking: we listen first and then guide you, whether you are comparing new Toyota models, browsing used stock or checking what is on special.
- When you buy: a transparent process that builds confidence. When you send an enquiry through our website, a specialist gets in touch within one business hour (excluding weekends), and your trade-in is valued on site.
- When you own: ongoing support that makes life easier, from genuine Toyota parts to servicing, including our 60-minute Express Service.
- When you are happy: we would like you to recommend us because we earned it, not because we asked.
What it means for our team
For us, CMH Trust is a standard, not a slogan. It is a promise shared by our sales, service, parts and workshop teams, and a way for us to measure ourselves. Across CMH, the campaign will be tracked through Net Promoter Score (how likely customers are to recommend us), repeat business, referrals and staff engagement. That means your experience counts, and we are listening.
You will also see the Trust mark in our dealerships and online, with a QR code, the Trust Code, that leads to CMH's customer and staff feedback platform. Scan it and tell us how we are doing.
See the campaign for yourself
The campaign launched in October with a television commercial and three short dealership films, shot on the floors of CMH Alberton, Umhlanga and Pinetown. They follow the moments that make a dealer worth trusting: the welcome on the showroom floor, the workshop and the handover. Look out for them on television, on YouTube and in your social feeds.
Visit us and judge for yourself
The best way to understand CMH Trust is to experience it. Visit CMH Toyota Alberton or CMH Toyota Umhlanga, browse the new Toyota range, used cars and current specials, or get in touch and tell us what you need. It is time to trust your dealer, and we intend to earn it.